Curated Project | Sofidel 2024 Calendar

Brambilla Serrani shot Sofidel 2024 Calendar, celebration of inclusiveness, sharing and gathering.

Sofidel, the Italian Group among the leaders in the production of tissue paper for domestic use, known in particular for the “Regina” brand, celebrates its values of respect and responsibility dedicating a calendar to the people who work in the company in the various countries in which the Group is present.

The 2024 edition of the calendar, titled“We, Sofidel. Food Stories. Dishes which tell about us”  is dedicated to the valorization of the uniqueness of Sofidel professionals and to encourage the encounter among people of diverse culture and countries through the art of cooking and the value of sharing that each plate brings along.

Based on the creative idea of BCW Italia agency, Francesca Brambilla and Serena Serrani were called to portrait 13 people who work for Sofidel Group, one for each of the 13 countries of the world in which the Company operates, also participating, in person, to the casting and selection of the final protagonists.

A Tuscan estate was the background of the visual story telling by Brambilla Serrani, which became for two days a theater of gastronomic experimentation, place of encounter and dialogue among people of different cultures, united by the passion for culinary art.

The spontaneity, friendship and warmth of this encounter was the signature style through which Francesca and Serena pictured this unique professional and human experience.